Marketing teams
Power your campaigns with consent-driven personalization
Capture compliant first-party data, maximize opt-ins, and deliver tailored experiences that boost engagement and drive conversion.
Transform compliance into growth
Convert consent into a growth engine — fueling cleaner data, stronger segmentation, and higher-performing campaigns.
Maximize opt-ins and engagement
Offer granular preference controls — opt-downs instead of opt-outs — to retain subscribers and enrich your database.
Fuel marketing automation
Unlock personalized campaigns by integrating consent and preference data with your automation platforms for precision targeting and compliance.
Compliance made simple
Deliver compliant, user-friendly consent experiences that adapt to regional laws while protecting data across your marketing ecosystem. Detect and categorize third-party trackers, manage consent signals responsibly, and integrate with advertising standards to ensure every campaign runs on a solid compliance foundation.
Key capabilities
- Geolocation-based consent policies with multilingual templates
- Automatic detection and categorization of cookies, SDKs, and trackers
- Granular consent sharing aligned with industry advertising frameworks
Personalize customer experiences
Give customers control without creating friction. Synchronize consent across every domain, app, and channel so preferences are honored at each touchpoint. A centralized preference center turns opt-outs into opt-downs, helping you retain subscribers while building loyalty.
Key capabilities
- Unified consent profiles across known and anonymous users
- Pre-built integrations with common martech apps and platforms
- Centralized preference centers offering granular opt-in/opt-down options
Optimize for growth
Turn compliance into a growth engine by refining the customer experience and capturing richer data. A/B test consent banners to increase opt-ins, report on performance over time, and collect additional first-party data at the point of consent. Build stronger profiles to fuel personalization and higher-performing campaigns.
Key capabilities
- A/B testing and analytics to improve opt-in rates
- Performance reporting on consent conversion over time
- First-party data capture to enrich profiles and personalization
Control third-party tracking
Scan your websites and apps to detect cookies, SDKs, and embedded third parties. Automatically categorize them, then ensure data is only processed and shared when users give consent.
Govern AI and data initiatives
Within financial services organizations, the most valuable data and AI initiatives are built on customer data. OneTrust’s extensible data model helps you use privacy operations as a springboard for AI governance.
Key capabilities
- Catalog AI systems, models, data sets, and use cases
- Automate governance checks across the AI lifecycle
- Create AI artifacts like model cards and transparency reports
- Programmatically enforce governance policies through data-level controls based on consent, classification, and purpose
Trusted by marketing leaders
“We are thrilled to partner with OneTrust to deliver a solution that will enable customers to accelerate innovation without compromising compliance."
Roger Murff
VP of Technology Partners at Databricks
OneTrust recognized as a leader in Snowflake’s Modern Marketing Data Stack report
OneTrust’s Consent Management solution enables customers to use data and AI responsibly on Snowflake’s AI Data Cloud
Learn more
“By leveraging the OneTrust platform’s more granular consent and preferences solution capabilities, the composite organization improves its revenue driven by digital marketing campaigns by 3%.”
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FAQ
Consent and preference management ensures data is collected compliantly while maximizing opt-ins. Marketers get cleaner, permissioned data to expand their marketable audience without risking compliance violations.
First-party data is collected directly from customers with their consent, making it more accurate, reliable, and compliant. Unlike third-party data, it strengthens personalization and future-proofs your campaigns against privacy changes.
By syncing consent and preference data into CRMs, CDPs, and marketing automation platforms (e.g., Salesforce, Adobe, Marketo, HubSpot), marketers can trigger campaigns only to opted-in audiences and tailor outreach to preferences.
Yes. Instead of forcing an all-or-nothing choice, a centralized preference center allows customers to opt down into fewer messages or specific channels, which increases retention and long-term engagement.
OneTrust helps marketers catalog data, automate governance, and ensure AI-driven personalization uses consented, trustworthy data.
Request a demo
Interested in seeing how you can power your campaigns with consent-driven personalization? Complete the form, and an expert will reach out.